Hello. I’m Gus (short for Gustavo). I’m a regular guy from SoCal who makes his living helping families buy, sell, and invest in real estate. I consider myself the luckiest person on earth. I didn’t win the lottery, I don’t drive a fancy car, and I’m not famous. What I do have is a beautiful wife, a loving family, awesome friends, and a line of work that allows me to help folks realize their real-estate dreams.
Speaking of real estate, I just love it. I can’t stop talking about it, looking at it, buying it and/or selling it. I’ve spoken to other real estate agents, and it seems many don’t even preview homes unless they’re invoicing someone. But that’s just not me. Instead, I’m always trying to learn a better way to buy or sell property, and for the best possible price. It’s not about rushing the customer, but about our reaching a goal together.
How did I get here? I used to have a corporate job, which I really enjoyed. I served as Vice President of Recruitment for a Fortune 500 Bank, and I loved the line of work. I had no plans to leave, but there are still things you can’t control (like the economy); in 2008, I was laid off with 8,000 other employees. My bank, and many others, closed their doors, and opportunities in the field of recruitment were bleak.
Getting laid off is weird. One day you think everything’s fine — and the next? You don’t know what you’re supposed to do. Instead of feeling bad, I decided to take control of the situation and follow my passion.
It turns out that being downsized was the best thing to ever happen to me professionally. Without being tied to a nine-to-five job, I’ve been able to have a lucrative career in real estate AND more flexible hours, allowing me to spend time with my family and travel, while I pursue my passion for property investing.
Nothing in a life — or career — goes to waste. My formal education in social psychology (I earned my B.A. from UCLA), along with my extensive experience in recruiting executives, gives me a strong foundation for helping clients navigate turning points. For most, changing jobs can be as — or more — stressful than moving. Realizing this has taught me two very valuable lessons.
First, always tell the truth. Clients might not like it, but that doesn’t change facts. Knowing the reality of the market, the value of your home, and the best strategy for buying, selling or investing in property will help you make the best decisions for you and your family.
Second, communication helps your customer. Whether you’re a first home buyer or a real-estate veteran, having all the information can help you keep your stress level low, while you focus on your goal: buying your dream home, investing in your next property, or getting top dollar for your home.
If you’ve read this far, then let me offer you a huge “Thanks!” I would be honored to chat with you about real estate. Call me, let’s talk.